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Гражданство
Россия
Тип занятости
Полная занятость, Частичная занятость, Проектная работа/разовое задание
Женщина, 39 лет, родилась 2 июля 1985
Город: Москва
Опыт работы
22 года 6 месяцев
The clinic of aesthetic medicine Galaktika
External Marketing Director
С 01.06.2023 по настоящее время (1 год 5 месяцев)
Doubled the customer base: 1. At least 10 barter collaborations with influencers each month 2. Minimum 5 cross promotions a month (cross promos carried out: the chef's dessert "Galaxy" from the winner of the "Battle of the Chefs", selection of medical books https://www.litres.ru/kollekcii-knig/litres-i-klinika-galaktika-daryat-knigu-iz-podborki/, BestBenefits employee discount program, business meeting with Miss Universe Oksana Fedorova, Fresh dress boutique, celebrity auction Meet for charity, social media broadcasting, business breakfasts and performances in business clubs, etc.) 3. Mass media: the CEO appeared on the cover of the magazine "Author project. Top officials". More than 40 free publications in the press (Psychologies, channel 5, lady.mail.ru, Wday, Womanhit, etc.) 4. Boosted Google Reviews from 4.1 to 4.4 and Yandex from 4.4 to 4.7 5. More than 3000 new subscribers on Telegram channel 6. Updated job descriptions for employees and hired new assets 7. Drafted a strategic plan and conducted competitive analysis 8. Document management: organized storage and shared access to the company’s files and project activities 9. Initiated renovation of the clinic, removed the call center from the reception for the comfort of the patients 10. Updated print advertising images with new ideas 11. Selection and control of contractors for brandbook, context, SEO, website and app creation
The clinic of aesthetic medicine Galaktika
External Marketing Director
С 01.06.2023 по настоящее время (1 год 5 месяцев)
Doubled the customer base: 1. At least 10 barter collaborations with influencers each month 2. Minimum 5 cross promotions a month (cross promos carried out: the chef's dessert "Galaxy" from the winner of the "Battle of the Chefs", selection of medical books https://www.litres.ru/kollekcii-knig/litres-i-klinika-galaktika-daryat-knigu-iz-podborki/, BestBenefits employee discount program, business meeting with Miss Universe Oksana Fedorova, Fresh dress boutique, celebrity auction Meet for charity, social media broadcasting, business breakfasts and performances in business clubs, etc.) 3. Mass media: the CEO appeared on the cover of the magazine "Author project. Top officials". More than 40 free publications in the press (Psychologies, channel 5, lady.mail.ru, Wday, Womanhit, etc.) 4. Boosted Google Reviews from 4.1 to 4.4 and Yandex from 4.4 to 4.7 5. More than 3000 new subscribers on Telegram channel 6. Updated job descriptions for employees and hired new assets 7. Drafted a strategic plan and conducted competitive analysis 8. Document management: organized storage and shared access to the company’s files and project activities 9. Initiated renovation of the clinic, removed the call center from the reception for the comfort of the patients 10. Updated print advertising images with new ideas 11. Selection and control of contractors for brandbook, context, SEO, website and app creation
Project work
PR and marketing director
С 01.10.2021 по настоящее время (3 года 1 месяц)
Achievements: more than 1200 industry specialists downloaded wow.app (CRM for beauty professionals) in just a month (Skolkovo Innovation Center). Developed new creative ideas and slogans using CustDev approach (performed more than 250 cold calls), created a bilingual website, social networks from scratch (with weekly 30% traffic growth) and an expert blog (gaining 20,000 subscribers with free traffic only). Chain of premium beauty salons Daviani: in 2 months over 30 media impressions (no budget provided) in the largest magazines (OK, RBC, Lofficiel, Pravilamag, lady.mail.ru, Peopletalk, Timeout, etc.), more than 10 collaborations with top bloggers, more than 10 cross-promo with luxurious brands: 4Forms, Foсo, Soma, Bluefin, Chekotin Jewellery, Timeless, ADJ STYLE and many more. Among other clients: Russia Today, Milka, Oreo, Baileys, Bonduelle, Restaurant "Meat & Fish", events with the participation of the Leaders Club, Vladimir Medinsky, Marina Abramović, etc.
Evelina Levi, personal brand
PR director
С 01.11.2020 по 01.10.2021 (11 месяцев)
(in charge of a team comprising 2 copywriters and a SMM-specialist) Created a personal branding strategy in social networks and the media, including English facebook. Achievements: ● In just 2 months and without investments increased blog traffic (from 0 to 84,000). ● Hit 10,000 views on the channel, turning on monetization. ● One article: 845,000 views, 94,000 full reads, more than 1,000 comments. ● Increased Instagram audience, making the community 10 times bigger. ● Collaborated with celebrities and top media companies (Forbes, Psychologies, etc.). Included Evelina in the book of outstanding people of Russia. ● With no budget promoted Evelina's speeches at the International interactive contemporary art festival ARTLIFE, Decoti art club, International Academy of Additional Professional Education EDPRO.
State-owned Russian-language news channel Russia-24
Head of the international news department
С 01.04.2016 по 01.06.2021 (5 лет 2 месяца)
(in charge of 13 editors + 10 freelance correspondents abroad) Achievements: more than 100 aired stories, during prime time as well, on the most important international topics: US presidential elections, world protests, migration problems, natural disasters and many others.
Skolkovo Innovation Center
PR and marketing manager
С 01.02.2020 по 01.10.2020 (8 месяцев)
Marketing the luxury cosmetic brand “BLOM” Achievements: In just 8 months doubled the sales and brand awareness of the company, which can be proven by the WordStat data. ● Over 300 media impressions (no budget provided) in the largest magazines: Cosmopolitan, Marie Claire, Glamour, Vogue, Psychologies, Elle, Esquire, InStyle, Grazia, Harper’s Bazaar, Forbes etc. ● More than 400 collaborations with top influencers (on a no-fee basis) (kateclapp, 8.2m followers; Anastasiz, 5,3m; aveme_lissa, 2.48m, etc.). ● Created instagram content plan (including the English one), maintained the youtube channel and the Russian blog (one article: 1 100 000 views, 35 000 full reads). ● Organized the brand’s participation in exhibitions and award ceremonies: - Business forum of trends in the beauty industry Trends of Beauty (on a barter basis) - The largest perfumery and cosmetics exhibition in Russia, CIS, Central and Eastern Europe InterCHARM - Cosmoprof Worldwide Bologna - National award “My cosmetics” for the best Russian product
Typimedia Communication
PR, event, SMM manager
С 01.09.2019 по 01.03.2020 (6 месяцев)
Together with the team developed a global website of RH Disease and pregnancy information in order to form an international community of mothers who are dealing with this issue: Pregnancy 28
SKC marketing agency
PR, event, SMM manager
С 01.07.2019 по 01.09.2019 (2 месяца)
Organized for the Ministry of Foreign Affairs of Russia the 8th annual international conference “Russia and Europe: Topical Issues of Contemporary International Journalism” in Rome. Achievements: ● Invited more than 70 participants, including Russian Ambassador to Italy Sergey Razov, Head of the Press Center of The Ministry of Foreign Affairs of the Russian Federation Bikantov Alexander, etc. ● More than 40 publications in the Russian and international media
International interactive exhibition of modern technologies "City of Robots"
PR, event, SMM manager
С 01.03.2019 по 01.08.2019 (5 месяцев)
Fully responsible for organizing exhibitions, advertising and PR campaigns, coordinating the work of the local staff, respecting the budget. Achievements: ● Over 3 million people visited the exhibition in Europe (Italy, Poland, Latvia, The Czech Republic) ● The profit from one city amounted to more than 6 million euros ● More than 30 articles about the company in the European media
Russian information TV channel LifeNews
Editor (international news)
С 01.07.2014 по 01.12.2015 (1 год 5 месяцев)
Achievements: dozens of interviews with world stars (directors Luc Besson, François Ozon, Kevin Macdonald, Krzysztof Zanussi, Peter Docter, Hollywood's premier acting coach Ivana Chubbuck, Bond girl Bérénice Marlohe)
Forma italiana
PR manager
С 01.12.2014 по 01.12.2014 (меньше месяца)
PR support for the Italian stand at the largest perfumery and cosmetics exhibition in Russia, CIS, Central and Eastern Europe InterCHARM. Achievements: 39 agreements were reached regarding export contracts. Was invited to visit the head office of the company.
The All-Russia State Television and Radio Company (VGTRK), the state-owned Russian television channel “Russia-1”
Correspondent
С 01.12.2013 по 01.06.2014 (6 месяцев)
Achievements: dozens of interviews with world stars (actors Russell Crowe, Ben Stiller, Bradley Cooper, Michael Fassbender, Fanny Ardant, Cary-Hiroyuki Tagawa, Michael Pitt, Jason Flemyng, director of Godzilla Shusuke Kaneko, etc.)
"Channel One” (Open Joint-Stock Company)
Editor-in-chief of the program “This is cinema”
С 01.11.2011 по 01.12.2013 (2 года 1 месяц)
Recording the anchor in the studio, editing the program, applying effects - music, titles, cutoffs, etc., responsible for transmitting the program from abroad. Accreditation for events, organizing and planning the stay of the crew abroad, attending festivals (including international ones, such as Berlin, Cannes and Venice International Film Festivals), collaborating with the organizing committees of the festivals. Produced more than 252 television programs, interviewed T.Cruise, F.F.Coppola, J.Cameron, J.Cusack, R.Fiennes, W.Dafoe, K.Sutherland, L.Cuchiniello, E.Norton, B.D.Toro, G.Noe, T.Burton and many others https://www.youtube.com/watch?v=nK_6O3-u6t4&list=PLmj-TJUejtxjq07IKqOLKOMW_eshkjylE
Roskino (formerly Sovexportfilm)
PR manager
С 01.02.2012 по 01.02.2012 (меньше месяца)
PR support for the Russian pavilion at the 62nd Berlin International film festival.
Media-Holding REN TV, information program "News 24”
Correspondent
С 01.02.2009 по 01.11.2011 (2 года 9 месяцев)
Dozens of interviews, including an exclusive one with Andrey Ternovskiy, the creator of Chatroulette.com, before the brilliant guy was taken to the U.S.
Russian News & Information Agency RIA Novosti (Federal State Unitary Enterprise)
PR manager
С 01.10.2006 по 01.10.2008 (2 года)
Integrated department for international cooperation. Achievements: Preparing info screen for the EU-Russia Summit (05.2008), newsletter "Sochi 2014 Olympics". Dozens of analytical articles in "Russia by foreign broadcasters" and in the foreign press. Around 50 publications in Russian, English and Spanish on the "RIA Novosti" web-page.
Russian News & Information Agency RIA Novosti, UK bureau
Special correspondent
С 01.12.2007 по 01.03.2008 (3 месяца)
Examples of publications: Russian http://rian.ru/world/20080118/97310234.html https://ria.ru/20080209/98838922.html https://ria.ru/20080209/98839680.html https://ria.ru/20080222/99907423.html http://rian.ru/culture/20080215/99349600.html https://ria.ru/20070926/80976237.html#ixzz3Toh1EyGV Spanish http://sp.rian.ru/news/20081009/117613754.html English http://en.ria.ru/analysis/20070928/81561876.html
Образование
Университет
Moscow State Linguistic University, Moscow
Университет
Occupationaol retraining
Университет
Internship
Университет
Oral skills course
Университет
International English Language Testing System (IELTS)
Владение языками
Родной язык
Русский
Иностранные языки
Английский, Испанский, Итальянский, Финский
Дополнительно
Ключевые навыки
Communication skills
Planning and organization skills
journalism
Video editing
oral translation
written translation
Разговорный английский язык
Знание делового этикета на английском, приветствуется business english, продвинутый пользователь пк
итальянский язык
Intel integrated performance primitives (ipp)
Siem (security information & event management)
presentation skills
Эффективное ведение переговоров
опытный пользователь пк (word, excel, internet и др.);
Уверенный пользователь пк
Хорошие организаторские навыки
письменный перевод
ms internet explorer
Знание ms project, ms excel, ms word, ms outlook, autocad.
1с: зарплата и управление персоналом
Adobe photoshop, работа в команде, концепт арт
negotiation skills
teamplayer
Пк деловая переписка
leadership skills
• написание текстов • деловое общение • организация мероприятий • планирование рекламных кампаний •
It преподаватель
Bug reporting
Личный ассистент генерального персональный проджект project manager управление проектами
analytical skills
Дополнительная информация
More than 20 years in PR and TV journalism. I speak and write fluently in 4 languages. Lived, studied and worked in Pakistan, Spain, Finland, the UK, The Netherlands, France, Italy, etc. Interviewed more than 50 world famous celebrities (Francis Ford Coppola, Tom Cruise, Brad Pitt, Robert John Downey Jr., Scarlett Johansson, Daniel Radcliffe, Bradley Cooper, Russell Crowe and many others), which laid the foundation for the work with my clients’ personal brands. My clients have more than 500 publications (on a no-fee basis) in various sources: portfolio https://docs.google.com/document/d/1gcJ-nE7WAZC_0d0jCkmKEqTHq7f-MqcmHuUseTHejbQ/edit#heading=h.13wodsb1ndc3 I have about 500 Russian and international media outlets in my contact database and more than 2000 influencers/bloggers and opinion leaders. Speaker of Speaker of Skolkovo Innovation Center, Moscow Agency of Innovations, International Academy Edpro, Small Business of Moscow, International interactive contemporary art festival ARTLIFE, Plekhanov University of Economics, International Academy of Management, business clubs and meta universes, etc. Speaker of the federal conference "Regional media: information security and digital literacy" in Sochi. Expert of the Center for Strategic Research. Author of the marketing course for the educational platform Learnhub. Semi-finalist of the contest "Leaders of Internet communications". Meet for charity participant.