hr специалист

AFWJ is a part of Al-Futtaim Group with 44,000 employees, operates eight divisions comprising automotive, electronics, insurance, services, real estate, retail brands like IKEA ME, M&S, Robinsons, ACE, etc.) https://www.alfuttaim.com/home

Head of retail and brands Al Futtaim Watches and jewelry, UAE. Staff supervised: 132 employees direct reporting, 28 stores, 15 service centers.

С 01.06.2018 по 01.05.2021 (2 года 11 месяцев)

Main achievements: ⮚ 7 new brands launched on consignment with high margin (10 more were in the waiting list), new brands generated annual 650K AED incremental gross margin, without affecting the performance of the current pillar brands, such as Seiko, Fossil, RW. ⮚ Brands and stores analyzed customer nationality wise, correction of the brands presence for each particular store. Brand density analytics per each store based on store space occupied by brand, reduced presence of certain brands and clearing space, giving opportunities for new brands. ⮚ Successful launch of Net Promoter System via Net Promoter Score (NPS): overall AF Group retail score was 36, AF Watches and Jewelry POS score achieved 73, due to training and implementation Customer Centricity mindset to all retail staff. ⮚ Implemented new retail marketing approach (visual merchandising, new promotion ideas, 3D images, interactive displays) with result 30% growth of customers database. ⮚ Changed sales team management type: new approach of motivation based on rewards and share of best experience, different incentive programs for the staff. ⮚ Besides the strategic annual marketing plan fulfillment, tactical marketing activities focused on footfalls generation and urgent support in critical stores in retail. ⮚ Revised current contractual terms and conditions with International and local suppliers, this allowed to get incremental gross margin from 10% to 15%. ⮚ Planning and implementing successful sales events aimed on aged stock liquidation, new idea to organize them inside the Malls (DFC Mall) instead of using street retail stores increased the efficiency on 50%. (We were the first in UAE who organized 3 -days sales event after Covid-19 lockdown, reduced annual aged stock provision 100%) ⮚ Our store in DFC Mall was recognized as one of the best stores for fulfillment Government requirements for COVID-19 safety precautions after lockdown. Main responsibilities: ⮚ Supervising and leading Brand managers, marketing and after sales service teams. Control and management of Brands and stores performance. ⮚ Develop and execute a retail strategy and manage the retail budget. Supervising and guiding team towards maximum performance, focused on team development. Analyze sales and revenue reports and create sales forecasts. ⮚ Monitor stock levels and purchases and ensure they stay within budget Plan and oversee innovative in-store promotional events, merchandising and interactive towers. ⮚ Assist with identifying new opportunities for retail and brands development ⮚ Manage the retail audit process and analyze the performance and profitability ⮚ Regular market visits, monitoring the market to track competitors and create and implement action plans. Keep abreast of market trends to determine the need for improvements in the store.

AFWJ is a part of Al-Futtaim Group with 44,000 employees, operates eight divisions comprising automotive, electronics, insurance, services, real estate, retail brands like IKEA ME, M&S, Robinsons, ACE, etc.) https://www.alfuttaim.com/home

Head of retail and brands Al Futtaim Watches and jewelry, UAE. Staff supervised: 132 employees direct reporting, 28 stores, 15 service centers.

С 01.06.2018 по 01.05.2021 (2 года 11 месяцев)

Main achievements: ⮚ 7 new brands launched on consignment with high margin (10 more were in the waiting list), new brands generated annual 650K AED incremental gross margin, without affecting the performance of the current pillar brands, such as Seiko, Fossil, RW. ⮚ Brands and stores analyzed customer nationality wise, correction of the brands presence for each particular store. Brand density analytics per each store based on store space occupied by brand, reduced presence of certain brands and clearing space, giving opportunities for new brands. ⮚ Successful launch of Net Promoter System via Net Promoter Score (NPS): overall AF Group retail score was 36, AF Watches and Jewelry POS score achieved 73, due to training and implementation Customer Centricity mindset to all retail staff. ⮚ Implemented new retail marketing approach (visual merchandising, new promotion ideas, 3D images, interactive displays) with result 30% growth of customers database. ⮚ Changed sales team management type: new approach of motivation based on rewards and share of best experience, different incentive programs for the staff. ⮚ Besides the strategic annual marketing plan fulfillment, tactical marketing activities focused on footfalls generation and urgent support in critical stores in retail. ⮚ Revised current contractual terms and conditions with International and local suppliers, this allowed to get incremental gross margin from 10% to 15%. ⮚ Planning and implementing successful sales events aimed on aged stock liquidation, new idea to organize them inside the Malls (DFC Mall) instead of using street retail stores increased the efficiency on 50%. (We were the first in UAE who organized 3 -days sales event after Covid-19 lockdown, reduced annual aged stock provision 100%) ⮚ Our store in DFC Mall was recognized as one of the best stores for fulfillment Government requirements for COVID-19 safety precautions after lockdown. Main responsibilities: ⮚ Supervising and leading Brand managers, marketing and after sales service teams. Control and management of Brands and stores performance. ⮚ Develop and execute a retail strategy and manage the retail budget. Supervising and guiding team towards maximum performance, focused on team development. Analyze sales and revenue reports and create sales forecasts. ⮚ Monitor stock levels and purchases and ensure they stay within budget Plan and oversee innovative in-store promotional events, merchandising and interactive towers. ⮚ Assist with identifying new opportunities for retail and brands development ⮚ Manage the retail audit process and analyze the performance and profitability ⮚ Regular market visits, monitoring the market to track competitors and create and implement action plans. Keep abreast of market trends to determine the need for improvements in the store.

"Time & Technologies" Milan, Italy (2017-2018) Russia (2011-2018)

COO -"Time & Technologies" Milan, Italy (2017-2018) COO "Time & Technologies" Russia (2011-2018)

С 01.06.2011 по 01.04.2018 (6 лет 10 месяцев)

Main achievements: ⮚ Created and developed new brand GEORGE KINI watches. 52 POS in 6 months in Russia. Successful distribution in: Italy, Belgium, France, Luxemburg, Netherlands, Morocco, Moldova. ⮚ Development and implementation new assortment matrix and stock liquidation system. For the 6 months were eliminated 75% of aged stock. ⮚ Optimization of sales staff efficiency. ⮚ Developed and introduced new KPIs, training system implementation and certification of management personnel of the retail chain. ⮚ Involved all suppliers to the staff motivation program, result: increased network sales +22% in relation to existing points of sales not including the new (LFL). ⮚ The turnover of brands in own retail chain exceeds 2.5 - 3 times over the turnover of the same brands in partner's independent retail. ⮚ Wholesale Department: brand portfolio analysis: before 40 brands, now 19 brands, which led to the increase in turnover up to 63% due to proper brand distribution management. ⮚ Suppliers contracts changed, change the structure of discounts EXW, which led to a growth margin of 40%. Main responsibilities: ⮚ Optimization of financial and economic activities of the company, including optimization of OPEX. Sourcing and implementation of new innovative technologies to improve efficiency of the group's units ⮚ Control, supervision and coordination of all business units of the company. ⮚ Development and monitoring of regulations, guide-lines and algorithms work across all divisions of the group (wholesale, retail, service) ⮚ Strategic planning, targeting and budgeting for the company and all business units (CF and PL), preparation and monitoring of business plans execution. ⮚ International market analyses and determination of the strategy and control of distribution activity of the company. Analysis of the effectiveness and efficiency with suppliers, if necessary, correction of contractual obligations. The search for new partners, negotiation of terms and conditions. Work within the framework of existing contracts, control of execution of contractual obligations, including AMP and procurement.

Университет

2010 – 2015 Moscow Finance academy

Родной язык

Русский

Иностранные языки

Английский

Ключевые навыки

• Ответственность

• инновационный менеджмент

• • активные продажи • развитие продаж • управление командой • поиск и привлечение клиентов

• антикризисное управление

•  продвижение бренда;  маркетинговый анализ;  стратегический менеджмент.

• управление розницей

• дистрибуция

• Коды тн вэд

Дополнительная информация

More than 25 years successful experience in luxury and fashion retail and distribution in managing role. Strategic thinker, with deep knowledge of UAE, Russian and European markets and brand's benefits and issues. Team leader with the ability to bring the team to success and target achievements. Innovative Retail Entrepreneur with excellent communication skills and ability to influence and drive change through collaboration, using proactive approach to meet customer demand for profitable business success.