разработчик на unreal engine

Bayer

Seeds Marketing Lead/Marketing Excellence Lead

С 01.05.2018 по настоящее время (6 лет 10 месяцев)

Building capability roadmap and plan to support the development of commercial organization into a high performance and customer centric team, manage MF (Market Funding) excellence work, focusing on customer programs which are to drive demand generation, Campaign planning annual cycle leadership, CX improvement initiatives generation

Bayer

Seeds Marketing Lead/Marketing Excellence Lead

С 01.05.2018 по настоящее время (6 лет 10 месяцев)

Building capability roadmap and plan to support the development of commercial organization into a high performance and customer centric team, manage MF (Market Funding) excellence work, focusing on customer programs which are to drive demand generation, Campaign planning annual cycle leadership, CX improvement initiatives generation

Lidskoe pivo - part of OLVI Group (finnish brewery)

Group Brand Manager

С 01.01.2017 по 01.05.2018 (1 год 4 месяца)

Role: Group Brand Manager responsible for marketing strategy development and implementation of 3 non alco product brands – “Lidskiy kvass”, “Dynamit” (energy drink), “Vitamineral” (functional water drink). Essential functions: • Develop\implement\control brand strategies for 3 non alco brands in beverage categories • Develop marketing communication plans and manage implementation across all marketing channels • Agences’ management (Creative, Media, PR, Production, etc.) • New Products Launch projects – product\packaging\profitability analyses\communication program development • Budget planning and control • Team management: 1 Brand Manager

AGCO MACHINERY LLC

Marketing Department Lead

С 01.02.2012 по 01.12.2016 (4 года 10 месяцев)

Role: Marketing Department Lead responsible for marketing activities of 4 product brands – Challenger, Fendt, Valtra, Massey Ferguson and aftersales support- AGCO parts\AGCO Finance services promotion. Essential functions: • Develop\implement\control brand communication strategy (both company and product brands) • Develop marketing communication standards for Dealers and implementation control, incl implementation support • Agences management (Creative, Media, PR, production, etc.) • Events organisation – national exhibitions, demo road show • Marketing budget - planning and control • Team management: 5 Product managers (Matrix structure) + 1 Marketing Coordinator + 2 Trainees

Castorama Russia

Marketing Communication Manager

С 01.10.2005 по 01.01.2012 (6 лет 3 месяца)

• Develop and implement brand communication strategy (both Creative and Media) and standards • Develop new store opening/launch marketing and advertising campaigns for Castorama stores • Agencies management (creative, media, BTL, design studio, production, etc.) • Manage Creative and Media Pitches • Manage all in-store communication (navigation, customer communication, How to...s, POS, joint activities with Partners etc.) • Manage and control creation and development of publications for external communication (flyers, leaflets, with product/price content) • Audit of brand consistency and execution against brand specific marketing plans in all printing advertising materials and BTL programs, etc. • Brand book development & execution (describing all in-store principles)

Университет

Moscow State University of Management of the Moscow Government, Moscow

Родной язык

Русский

Иностранные языки

Английский

Ключевые навыки

• Php

Дополнительная информация

I know how to: • Create Marketing strategy ensuring that businesses and organization understand their markets and their methods for influencing profitable customer action. • Build capability roadmaps and plans to support development of a commercial organization through demand generation and customer proximity increase. • Manage customer programs and projects via cross-functional leadership from idealization to implementation stage using AGILE methodology. • Work with people, involve and motivate teams to reach business KPIs , enjoying the process.