Product Manager

Company MOC, LCC

Marketing Mamager, Product Manager

С 01.02.2018 по настоящее время (7 лет 1 месяц)

• Full responsibility for the development and application of the strategic B-to-B and B-to-B-to-C Marketing for the Russian market; • Responsible for the professional local implementation of the AMERA strategic marketing plan and budget; • Media Planning including Digital; • Lead, organize and deliver local programs and materials (incl. brand knowledge training and promo materials) for the Sales team; • Control and analysis of objective achievement; • OPEX Budget Management; • Building the product portfolio for the home brand; • Building individual product portfolio and POS support for private label products; • Slow-moving analysis; • Active market and competition observation; • Launch of new products; • Creation, preparation, and analyses of the product portfolio and product ranges; • Translation and adaptation of central support material; • Conception, realization, and controlling of all communication instruments; • Leading and controlling the work with agencies and partners; • Participation in Global marketing meetings and representation on conferences and fairs; • Responsible for regular trans-departmental information exchange about marketing topics.

Company MOC, LCC

Marketing Mamager, Product Manager

С 01.02.2018 по настоящее время (7 лет 1 месяц)

• Full responsibility for the development and application of the strategic B-to-B and B-to-B-to-C Marketing for the Russian market; • Responsible for the professional local implementation of the AMERA strategic marketing plan and budget; • Media Planning including Digital; • Lead, organize and deliver local programs and materials (incl. brand knowledge training and promo materials) for the Sales team; • Control and analysis of objective achievement; • OPEX Budget Management; • Building the product portfolio for the home brand; • Building individual product portfolio and POS support for private label products; • Slow-moving analysis; • Active market and competition observation; • Launch of new products; • Creation, preparation, and analyses of the product portfolio and product ranges; • Translation and adaptation of central support material; • Conception, realization, and controlling of all communication instruments; • Leading and controlling the work with agencies and partners; • Participation in Global marketing meetings and representation on conferences and fairs; • Responsible for regular trans-departmental information exchange about marketing topics.

Hoya Lens Russia

Marketing Manager, Product Manager

С 01.11.2015 по 01.02.2018 (2 года 3 месяца)

Project work: relaunch HOYA spectacle lenses on the Russian market • Carrying out market assessments/analysis within the region to provide executive managers with clear guidance and sound data for strategic decision making; • Conducting marketing researches; • Macroeconomic data collection, market trend evaluation, target market projecting, and monitoring; • Competitors’ data collection, classification, and analysis; • Customers’ data collection and analysis (Voice of Customer); • Informational support to clients and business unit/department employees; • Marketing communication via advertising, shows, mailing, prospect printouts, Internet, Intranet, leaflets, promotional merchandise, etc., including preparation, organization, and implementation; • Preparation of presentation materials for customers; • Adopting and implementing marketing campaigns; • Customer database management; • CRM administration; • Control and analysis of objective achievement; • Coordination and planning of the annual marketing plan and budget and marketing calendar based on Global master plan; • Building the product portfolio; • Slow-moving analysis; • Launch of new products; • Leading and controlling the work with agencies and partners; • Participation in Global marketing meetings and representation at conferences and fairs.

Essilor Russia

Product Manager

С 01.11.2013 по 01.10.2015 (1 год 11 месяцев)

Project work: full responsibility for launching Nikon spectacle lenses on the Russian market • Development and application of the strategic B-to-B and B-to-B-to-C Marketing for the Russian market; • Responsible for the professional local implementation of the AMERA strategic marketing plan and budget; • Localize campaign materials; • Control and analysis of objective achievement; • Coordination and planning of the annual marketing plan and budget and marketing calendar based on AMERA master plan; • Building the product portfolio; • Active market and competition observation; • Creation, preparation, and analyses of the product portfolio and product ranges; • Translation and adaptation of central support material; • Development and structuring of processes to improve the marketing cooperation with local chains and distributors; • Conception, realization, and controlling of all communication instruments; • Leading and controlling the work with agencies and partners; • Participation in marketing meetings and representation on conferences and fairs; • Responsible for regular trans-departmental information exchange about marketing topics.

Company Grand Vision, LCC

Marketing Manager, Product Manager

С 01.10.2008 по 01.11.2013 (5 лет 1 месяц)

• Developing and implementation of the product strategy • Managing the product launch process through effective resource-allocation, ensuring portfolio optimization • Translation and adaptation of sales support materials • Developing the product catalog and price list. Developing POS materials for national promotions and co-op • Communication with clients and consumers. Professional product support. • Quality management. Communication with supplier/ clients/consumers in case of any problems with the quality of product • Actively seeking and assessing information on competitors’ products and markets • Dealing with media and press in relation to product and technology issues • Administration of websites for consumers and professionals • Development and support private label lines • Working with documents • Meetings with clients

Avvita, LCC

Sales Manager

С 01.11.2003 по 01.10.2008 (4 года 11 месяцев)

• Communication with clients • Search of the new clients • Carrying out sales • Working with documents • Meetings with clients • Developing promotion programs • Developing advertising campaigns

Университет

Moscow State University of Design and Technology

Родной язык

Русский

Иностранные языки

Английский, Аф?

Ключевые навыки

• Ms outlook

• product marketing

• product promotion

• adobe acrobat

• Уверенный пользователь пк

• teambuilding

• B2b продажи поиск и привлечение клиентов телефонные переговоры навыки продаж 1с: предприятие 8 подго

•  опытный пользователь пк (word, excel, internet и др.);

• ms internet explorer

• Эффективное ведение переговоров

• Пк деловая переписка

• Разговорный английский язык

• Личный ассистент генерального персональный проджект project manager управление проектами

• Хорошие организаторские навыки

• Adobe photoshop, работа в команде, концепт арт

• Коммуникационные навыки: грамотная речь, умение находить контактные лица, вести переговоры и получат

• водительское удостоверение категории b

• • написание текстов • деловое общение • организация мероприятий • планирование рекламных кампаний •

• Маркетинг ведение переговоров проведение презентаций навыки продаж работа в команде телефонные перег

• Подбор и обучение персонала

• • деловая коммуникация • общение с клиентами • работа в условиях многозадачности • опыт работы в ком

• навыки презентации

• • подготовка презентаций

• работа с большим объемом информации

• Agile product management

• creative writing

• launching new products

• launching new projects

Дополнительная информация

KEY COMPETENCES: • I am able to build interaction between departments and between employees • Initiate and control the implementation of systemic and structural changes • I appreciate new opportunities; I can work from scratch • I work to develop long-term relationships • I hear the needs of clients and become a partner for them • I sell products and services explaining their benefits, not advertising slogans • I can work independently and in a team • I respect the values of the company and comply with corporate norms.