Purpose: to drive Omnichannel Agenda through Omnichannel Strategy Development and Execution. Drive digital brand strategies based on the overall Omnichannel strategy and brand promotion strategies with the objective of entering into the new Digital Space and gaining advantage over competitors.

Role Responsibilities:

Omnichannel Strartegy Development

To develop, discuss and approve Company Omnichannel Strategy, and drive its execution.
Develop underlying SOPs, business processes and other according to the Omnichannel Strategy

Digital promotion/communication strategies development & implementation

On the basis of combination of Company Omnichannel Strategy & each Brand Strategy together with each brand manager develop brand Digital Promotion Strategy & KPIs for each brand track execution, and timely strategy adjustment.
Tools development & upgrade
Lead the process of digital tools evolvement and upgrade along with Omnichannel Strategy execution through understanding of evolving business needs, transforming them into requirements, and managing the service providers to implement the requirements

Collaboration with Other Functions

Collaborate with Rx-OTC Marketing & Sales, Finance, IT, CoE, SFE, BI, HR teams to drive Digital Agenda, projects, processes, data, automation, systems

Operating External Network:

Research Agencies, Service Providers

Key Skills and Experience:

Graduate degree preferrably in Math or IT, experience in Banking / FMCG / specialized provider in the role responsible for Omnichannel with proven record of success: 3+ years
Strong understanding of modern approach of omnichannel promoion to big groups of customers, customers segmenation, communication strategies

Knowledge:

Digital savvy
Fluent English
Excellent analytical skills
Readiness to be a hands-on contributor

Behavioral Skills

Excellent analytical skills
Very stress resistant
Very strong communication skills
Team player

Digital Campaign Manager