Brand Manager - Consumer Goods

The Role

• Analyze market, competitors, and consumer trends to provide actionable insights and recommendations for the brand.
• Develop and execute brand communication strategies in collaboration with the Marketing Communications Manager and creative agency.
• Lead New Product Development (NPD) and product-centric projects, fostering strong cooperation with R&D, quality, finance, and production teams.
• Manage the brand's product portfolio, including packaging updates and addressing day-to-day operational needs across various functions.
• Run brand activations across retail, BTL, e-commerce, and digital channels, working closely with the media manager, Sales, and Trade Marketing (TM) teams.
• Contribute to the development of brand strategy within annual planning cycles, aligning with business and brand Key Performance Indicators (KPIs).
• Lead various projects outlined in the annual brand plan, ensuring timely execution and alignment with strategic objectives.
• Prepare strategic and tactical presentations for related projects and the annual brand cycle, including delivering presentations to key stakeholders.
• Collaborate with Sales, TM, R&D, production, finance, agencies, and the global team to implement the annual brand plan effectively.
• Manage the brand budget and document flow to ensure financial transparency and accountability.

The Candidate

• Higher Education in Marketing / Economics or other related sphere
• 2+ years experience as Brand Manager ideally in international FMCG
• Strong Analytical skills (market, consumer, sales, financial data)
• Experience and willingness to be involved in strategy
• Experience with NPD is a plus
• Good project management skills
• Team player with integrity
• English