E-Commerce Marketing Manager/ Менеджер по активации продаж в канале e-Com

Responsibilities:

• Consumer: Identify growth opportunities by analyzing shopper/ customer data and turning them into actionable insights and plans
• Competition: Monitor competition and market activities to develop winning SOM strategies
• Customer: Lead Joint Business Planning process and Customer development via categories expertise and worldwide best practices sharing to drive future joint business
• Perfect Store: Lead development and implementation of perfect store in customers (taxonomy, visibility & search, permanent and occasional extra placement, content, R&R, etc) and ensuring performance of tools efficiency
• Advertising: Design and implement digital marketing campaigns to drive traffic and revenue
• Collaboration: Work closely with e-commerce sales team on revenue forecasts, portfolio, prices offers, investments to focus resources. Build strong partnerships with brand-marketing, DX-teams to ensure strategic alignment
• Agency: Manage eCom agency to enable strategic planning, efficient execution, and continuous optimization
• KPIs: Define critical metrics, establish benchmarks and regularly communicate performance of investments.
• Budget: Manage marketing budget, based on category priorities and performance efficiency to drive profitable growth.

Requirements:

• Higher education
• Marketing experience in eCom (retail & FMCG)
• English C1
• Understanding of FMCG e-commerce market, Consumer & Shoppers insights, understanding of financial metrics, ability to collect, analyze information and transfer into actions
• Good knowledge of ecom marketing tools (mastery in off site/on site activation tools and analytics)
• Selling & negotiation skills to drive business outside (Customers) and inside of organization (peers, colleagues, top management)
• Understanding of Customer business and KPIs
• Passionate about eCommerce and eager to learn
• Proactive, pragmatic and analytical mindset
• Positive, collaborative, can-do attitude
• Excellent communication and negotiation skills
• Happy to operate in hectic multi-functional environment