Digital Marketing Manager (LATAM)

Are you a data-driven digital marketing manager with a passion for driving growth in LATAM? We are searching for a strategic and results-oriented Sr. Digital Marketing Manager to spearhead lead generation efforts across the LATAM region.

This role is perfect for a seasoned marketing professional with a proven track record of success in B2B lead generation. You will own the entire digital marketing funnel for LATAM, from planning and executing multi-channel campaigns to analyzing performance and optimizing strategies.

Your expertise in paid advertising, content creation, and conversion optimization will be crucial in driving growth and achieving ambitious goals.

Tasks:

• Developing a lead generation strategy and tracking digital results in the region LATAM with a focus on Mexico.
• Planning and launching advertising campaigns without relying on external agencies (channels - Google Ads, Facebook, instagram, linkedin + etc) with a focus on achieving measurable results and meeting target indicators for CPO, ROMI.
• Writing texts (advertising, landing pages, letters, articles)
• Interaction with colleagues from marketing and BDR, sales in order to improve conversions and quality of leads.
• Monitoring the activities of competitors, as well as market trends, preparing reports and optimization recommendations.
• Testing new channels and tactics, conducting research and ab-testing for better achieving business goals.

Requirements:

• 5+ years of experience in digital marketing
• Demonstrated success in managing and scaling advertising campaigns in channels such as Google, Linkedin, Youtube, Facebook and achieving CPO reduction and increasing ARR and ROMI.
• Experience in B2B software is desirable
• English is good spoken from B2
• Basic email marketing skills
• Understanding of SEO principles and strategies for attracting quality traffic
• Experience in optimizing content, messages, creatives on landing pages
• Knowledge of web analytics services (GA4, Google Search Console, etc.)
• Knowledge of SMM
• Spanish (native speaker living in Mexico ideally), a very big plus, if also speaks Portuguese
• Desirable: Experience in conducting webinars
• Experience in running ABM campaigns will be a plus

What we offer:

• A friendly team without bureaucracy or chaos
• Salary + bonuses; all payments are official
• 5-2 schedule, flexible working hours