Brand manager

Role description:

You will work collaboratively with Global HQ and across a variety of functions with global & local colleagues from Marketing, Product, Retail & eCommerce, PR, etc. This position requires consumer empathy, strong interpersonal skills, self-motivation, and attention to details & deadlines. You should be capable to orchestrate multifunctional teams that are not reporting you but contribute to your end goal. Good knowledge of creative development process (both locally from scratch & adaption of global materials) & go-to-market strategy execution experience would be a huge plus.

MAIN FUNCTIONS:

• Execute brand strategy in light of the business objectives (Budget and DF), the Russia market context and the global brand guidelines
• Lead cross-functional teams (media, SMM, PR, in-store, events, etc.) in delivering those campaigns
• Lead creative adaptation and localization of the global creative materials, as well as creative development of local materials (where it is relevant and aligned with the global Marketing Team): ATL, in-store communication and other formats
• Select and manage creative and production agencies
• Lead consumer research to uncover actionable insights about consumers and translate them into the marketing strategy
• Manage marketing communication budget: media, creative adaptation and development, market research

MAIN SKILLS AND COMPENETCIES:

• 3 years of brand management experience within a multinational FMCG company with strong brand-management culture
• Should be obsessed about consumer understanding: needs, insights, trends. Strong empathy. Good knowledge of various methods of consumer research
• Self-organized. Superior project-management skills - to effectively lead the planning and execution of cross-functional marketing campaigns and cross-functional teams (creative, media, SMM, PR, in-store, events, agencies)
• Strong creative development skills: briefing and de-briefing creative agencies. Equally comfortable leading the creative localization as well as creative development from scratch
• Strong presentation skills. Clear communication. Ability to lead the discussion, hear the counterparts and argue own viewpoint
• Genuine interest in fashion retail
• Fluent English

WE OFFER:

• Work in an international company
• Opportunity for growth, trainings and participation in specialized conferences and cross-functional projects
• Extended health insurance program, office doctor
• Flexible working hours from 8.00, 9.00 or 10.00, with opportunity to work remotely on Fridays
• Comfortable work space at business center Linkor, next to Aviapark (metro CSKA)
• 50% discount on all products
• 2 free pairs of shoes per year
• Discount program from Best benefits partners
• Total compliance with labor law

HIRING STAGES :

• Online interview with HR manager (where we outline the basis of our corporate culture and brand history, will discuss your work experience and will understand if our expectations are aligned )
• Online testing ( behavioral and cognitive ability tests)
• Meeting with head of department (office tour)
• Job offer