Менеджер по цифровым проектам

Digital Manager, J&J Vision Care Russia

Key responsibilities:

·Development and implementation of CRM strategy: preparation, creation and launch of materials for CRM communication, preparation of analytics of CRM activities

· Conducting national-scale marketing activities through CRM in order to increase sales. Carrying out work to increase conversion at each stage of the funnel

· Tracking and control of CRM metrics: Open Rate; Click Rate; Click to open rate; Conversions Rate. ROI (Return on Investment - an indicator of the profitability of marketing programs and campaigns)

·Effective interaction with external partners and agencies

· Be a solid partner in multi-functional team

· Manage A&P budget in line with responsibility

• Management and creation of content for company websites: raising company websites in organic search results; analytics of the user path on company websites.

Reporting to Manager Marketing Communications Vision Care, Russia

Required knowledge and skills

· Understanding of the basics of brand marketing (positioning, brand strategy and objectives, experience in creating creative materials)

• Expertise in the field of Consumer Relation Management - customer relationship management system (hereinafter referred to as CRM)

• Experience in creating multi-channel communication chains (email, app push notification systems, app banners);

· 3+ year of recent marketing experience

· Higher education (marketing)

· Developed/ good analytical skills and leadership skills

· Needs to be in love with marketing (hunger for knowledge, new tools, results)

• Ability to work with Mindbox CRM system

· Strong team player

· Strong communication and persuasion skills

· Fluent English is a must