Marketing Director

от 200 000 ₽ до вычета налогов

Вакансия находится в архиве

AGIMA

Чеховская

г. Москва

Требуемый опыт работы

От 1 года до 3 лет

Тип занятости

Полная занятость

График работы

Полный день

AGIMA is the largest integrator of Digital solutions in Russia with one of the strongest development teams. Since 2006, we have completed over 700 major projects. Among our clients are X5 Retail Group, MegaFon, AlfaStrakhovanie, Leroy Merlin, O'Stin, Sportmaster, M.Video, and many others.


Our principles:

  • Work smart, not hard.
  • We always play on customer's side.
  • Be the owner, not responsible.

​​​​​​​
Your Role Will Involve:

  • Develop a marketing strategy collaboratively with company executives, taking into account the specifics of the B2B segment​​​​​​​​​​​​​​;
  • Formulate offers for key segments and develop a comprehensive plan to attract new clients through current and new channels;
  • Generate hypotheses and test various strategies to improve conversion at the customer acquisition stage;
  • Evaluate the effectiveness of current and potential new channels of acquisition and sales, selecting the most promising ones for scaling and investment;
  • Analyze the economic efficiency of marketing channels, carefully plan the budget, and control expenses, building a financial management strategy based on real data and forecasts;
  • Manage a team of specialists in various marketing areas (company hosted events, SEO, paid ads, email marketing, SMM, etc), ensuring coordinated efforts and the achievement of company goals;
  • Develop and implement a content strategy, determining the most effective content marketing mix and organic traffic growth strategy;
  • Integrate company strategy and brand positioning to all marketing channels;
  • Own execution and improvements of the marketing strategy;
  • Implement a cross-channel analytics system and develop methods for measuring results, making data-driven decisions and optimizing the strategy;
  • Explore and test new customer acquisition channels, as well as experiment with new mechanics to optimize results;
  • Test new markets and segments, actively researching potential opportunities for business expansion;
  • Collaborate with the product team to improve the customer experience and optimize the path from product awareness to purchase;

We Expect You to Have:

  • Proficiency in English at a В2 level for effective communication in an international environment;
  • At least 5 years of experience in B2B marketing with proven results in various fields and regions;
  • Knowledge and experience with various marketing tools, such as CRM, cross-channel analytics, advertising platforms, and data analysis tools;
  • Deep understanding and experience with marketing channels, including PPC, SEO, Email marketing, and SMM, with the ability to adapt strategies for different markets and segments;
  • Ability to generate and test hypotheses, as well as effectively communicate with customers to gather relevant feedback and develop offers;
  • Skills in structuring information, visualizing data, and analyzing results;
  • Experience in successfully launching and managing marketing campaigns, as well as experience in team and project management to achieve set goals;

What we offer:

  • Remote work: you can work from anywhere, flexible work schedule;
  • Compliance with your local labor code: sick leave, vacation - all as it should be;
  • World renown clients, interesting cases, non-trivial tasks;
  • A large team with various competencies;
  • Working on your personal brand: you will be able to write articles and prepare for public speaking;

  • Professional conferences: we will pay for travel and participation;

  • Parties and atmosphere: we love to have fun in the office and beyond.

Ключевые навыки

B2b marketing
Английский язык
Маркетинговое планирование
Brand management
Strategic marketing
Деловая коммуникация
Запуск международных рекламных кампаний
Маркетинговая стратегия
Маркетинговые исследования
Развитие бренда

Адрес

Москва, Петровка, 19с4

Контактная информация

AGIMA

Сайт: не указан

Почта: не указана

Вакансия опубликована 29.05.2024 в г. Москва.

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