Product Marketing Manager (Support and Security Services)

Owns product marketing strategy for specified products (Kaspersky Premium Support, Professional Services and security services) to ensure the customer efficiently progresses through all stages of customer journey.

Key Responsibilities:

1. Market Intelligence and Competitive Analysis
   • Deeply understand our customers, their buying criteria, and decision-making processes
   • Understanding of the information security market, its technologies, prospective and drivers
   • Stay ahead of competitors, knowing their current strategies and future plans
   • Deep work with consulting and research agencies
2. Product Positioning and Messaging
   • Tight collaboration with Product Manager: define target audiences, their needs and problems
   • Create compelling product positioning and value propositions that resonate with our target customers personas
   • Craft clear and impactful product messaging
3. Marketing Content Development
   • Develop essential product marketing materials: datasheets, presentations, GTM strategy, whitepapers, etc.
   • Ensure product marketing aligns with the company’s and brand strategy
4. Product Launch Management
   • Tight collaboration with launch managers, sales academy, competitive analysis team, marketing campaign, social media and PR, business development etc
   • Develop launch plans in conjunction with the launch manager
   • Conduct training sessions, webinars, and workshops for internal teams and external partners
   • Continuously assess the effectiveness of product marketing assets and activities
5. Thought Leadership and Evangelism (would be a plus)
   • Act as the primary thought leader for the products you support, including speaking engagements and written works
   • Promote Kaspersky's products at live and online events, collaborating with industry analysts, and writing blog posts

Required Experience:

• 5+ years of product marketing experience, with at least 2 years in a market-facing role.
• Proven achievements in product marketing of software or services.
• Advanced English proficiency.
• Excellent written and verbal communication skills.
• Team player with strong interpersonal skills and the ability to work independently.

Preferred Qualifications:

• Strong understanding of the corporate cybersecurity market, including segmentation, trends, customer challenges, and key vendors.
• Knowledge of the modern threat landscape and B2B-specific threat environment.
• Familiarity with the enterprise sales process for IT/IT security projects.
• Experience in go-to-market strategy development and product launches.
• Public speaking experience and published works in IT/IT Security press.
• Proficiency in productivity applications like Microsoft Office, Confluence, Jira.
• Familiar with marketing automation tools like Marketo.

This role offers a dynamic opportunity to shape the product marketing strategy for Kaspersky Premium Support, Professional Services and security services. If you have a passion for cybersecurity and a track record of driving product success, we invite you to apply and join our team.