User Acquisition Manager

EXITEK team is looking for an experienced and self-organised User Acquisition Manager to work on all aspects of our BeautyUp app's marketing strategy.

Responsibilities:

• Plan, execute, and analyze user acquisition campaigns across performance UA channels;
• Analyze data and optimize campaign performance towards Return on Investment (ROI);
• Track and report on key metrics on a regular basis;
• Drive A/B & multivariate testing and present results to related teams;
• Communicate clearly to management, the plans, status, challenges to meeting objectives;
• Be proactive; stay on top of industry trends and best practices.

Requirements:

• 2 - 4 years experience in performance-based acquisition role;
• Deep understanding of the mobile user acquisition ecosystem;
• Hands-on experience in Meta/TikTok acquisition;
• Familiarity with KPIs such as CPA, CPC, CPM, ARPDAU and LTV;
• Advanced knowledge of analytical systems and Microsoft Excel.