We are pleased to invite you to our international company The Stick Company (English brand - IMStick) for the position of Digital Marketing Manager. The company develops, manufactures and distributes universal magnetic accessories for smartphones and tablets. We are looking for a manager who is skilled in working with social media, influencers, and new channels, and who relies on metrics when making decisions. Conversational English at a work proficiency level is required. Experience in the US and UK markets is a plus. Your responsibilities will include managing two umbrella brands.

Key Performance Indicators (KPIs) for the role will include:

Increasing brand recognition (number of queries, growth);
Lead generation/revenue from direct sales through the website.

Responsibilities:

Manage key digital channels and enhance their effectiveness: SMM and influencer marketing, SEO, online store, email marketing, blog, articles, CPA. Effectiveness means increasing landing page conversion rates and traffic growth while maintaining or reducing costs;
Develop and implement a comprehensive digital marketing strategy, as well as a creative content strategy, to drive brand awareness, customer acquisition, and retention;
Manage and grow our presence across various social media platforms, fostering community engagement and brand advocacy;
Influencer Outreach and Management;
Optimize website content and structure to improve SEO rankings and drive organic traffic;
Craft compelling emailers to engage with customers and drive sales and retention;
Coordinate the work of contractors;
Monitor and analyze key performance metrics to evaluate the effectiveness of digital marketing efforts and optimize strategies accordingly, Implement BI analytics capabilities;
Seek and launch new traffic channels;
Analyze and identify growth opportunities;
Collaborate with other company departments (sales, development, etc.);

Requirements:

English language proficiency at the upper-intermediate level;
At least 3 years of proven experience in digital marketing in e-commerce projects;
Proven track record of working with influencers for 2+ years;
Strong copywriting and content creation skills, with a keen eye for detail;
In-tune with social trends across various platforms and ability to identify emerging trends;
Bachelor's degree in Marketing, Digital Communications, or related fields;
Excellent communication and collaboration skills;
Project and team management skills.

Working conditions:

Office in the center of Moscow, 5 min from Polyanka metro station;
The work schedule is 5/2 from 10 to 18 (a hybrid format is possible);
Learning English at Skyeng School;
Corporate yoga in the office of the company;
Valuable experience in the development of a new unique brand in the International market, which has no direct analogues.