Role Responsibilities:

Be an owner of the whole media/communication strategy and vision - for the portfolio and by every active brand
Upgrade quality of planning, reporting and execution
Build effective partnership with the Agencies involved – transforming quality of reporting (competitive, key trends, PBAs etc), upgrading quality of plans, bonus inventory delivery etc for the business core needs
Developing models – together with the Agency - for predictive planning (and allocation of the media budgets accordingly)
Develop and launch playbooks with key principles of planning of TV, OLV, cross-channel KPIs à optimizing time and growing quality of the plans
Responsible for timely update of the budgets planned/spent etc
Education agenda for media for the Marketing team
Work on Deals consolidation – both TV and Digital

Collaboration with Other Functions

Collaborate with Rx-OTC Marketing & Sales, Procurement, Finance, IT, CoE, BI, HR teams to drive Digital Agenda, projects, processes, data, automation, systems

Operating External Network:

Media, Digital Agencies, Research Agencies, Service Providers

Key Skills and Experience:

Graduate degree preferably in Math or IT, experience in Banking / FMCG / specialized provider in the role responsible for Media with proven record of success: 3+ years
Strong understanding of modern approach of omedia promoion to big groups of customers, customers segmenation, communication strategies
Strong analytical skills
Overall media experience 8+ years
Team player

Knowledge:

Digital savvy
Fluent English
Excellent analytical skills
Readiness to be a hands-on contributor

Behavioral Skills

Excellent analytical skills
Very stress resistant
Very strong communication skills
Team player

Media manager