Digital Manager (Omnichannel Manager)

The main goal of Omnichannel / Digital manager is to develop strategies and basic tactics for promoting the Company’s brands using digital technologies for key target audiences and introducing digital technologies into the promotional model.

Responsibilities:

Develop and execute omnichannel strategies to increase brand awareness, using company’s digital technologies for key target audiences;
Identifying trends, opportunities and threats in the field of digital technologies for the company’s product portfolio, developing proposals for adjusting strategies and tactics;
Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of omnichannel and digital marketing initiatives and provide regular reports to management;
Support brand teams in planning and evaluating the effectiveness of digital campaigns in digital channels;
Support brand teams in developing the methodology and design of studies necessary to evaluate digital campaigns on the Internet and projects related to digital technologies;
Provide informational support to marketing in the development of digital assets (e.g. websites, mobile applications, etc.);
Manage relationships with external vendors and agencies to ensure the successful execution of digital marketing campaigns and projects;
Monitor best practices in the field of digital technologies and assess the possibility/need for their implementation in the company;
Participate in and evaluate market research and regular analyze market data and identify key segments drivers, growth opportunities and business threats;
Train and educate employees on omnichannel best practices and provide guidance on digital marketing strategies;
Stay informed about relevant laws and regulations related to data privacy, consumer protection, and digital marketing, and ensure compliance in all activities.

Qualifications:

Higher professional education (Medical, Pharmaceutical, Economics, Management, Marketing);
Work experience: from 3 year of successful marketing experience as an Omnichannel/Digital Manager or a similar role in Pharma industry;
A deep understanding of omnichannel marketing strategies, including customer journey mapping, customer segmentation, and customer experience management;
Proficient in using digital marketing tools and platforms;
Strong written and verbal communication skills;
The ability to analyze data, identify trends, and make data-driven decisions based on the new market trends;
Strong project management skills with the ability to prioritize and manage multiple projects simultaneously;
Creative thinking and problem-solving abilities to develop innovative solutions for omnichannel challenges;
Familiarity with relevant laws and regulations related to data privacy, consumer protection, and digital marketing;
Ability to adapt to a fast-paced and dynamic work environment;
English: Upper Intermediate.

Conditions:

Comfortable office in the center of Moscow (hybrid work format);
Car allowance, medical insurance, meal and mobile allowance, annual bonus;
The possibility of professional and career development.