Cluster PR and Marketing Manager/ Менеджер по маркетингу и PR (кластер отелей)

Our both amazing Moscow Properties are looking The Radisson Blu Leninsky Prospect Hotel, Moscow & Radisson blu Belorusskaya hotel, Moscow are looking for an experienced, passionate Cluster PR and Marketing Manager to be fully responsible for the strategic initiatives of the PR and Marketing Departments tied to business expansion, growth, and the necessary cultural evolution to support both hotels. The function should be supportive, proactive, analytical and entrepreneurial; creating memorable moments for our guests and fostering an empowered environment for the team whilst working closely with all key business partners in order to achieve quality results. The job incumbent acts as an ambassador for the brand, reflecting the company culture and values. All work is carried out in accordance with company corporate policies, procedures and service concepts according to local requirements and regulations.

Cluster PR & Marketing manager will be responsible for below activities for both properties:

Marketing Responsibilities:

• Develop Yearly Marketing plan for the properties based on the Message house and hotel development strategy and allocated budget and approve with GM and ASO before activation
• Review Message house on the yearly base due to the current hotels positioning
• Initiate and lead the hotels activities in order to promote the main hotels USPs/repositioning and hotel venues for the target audience
• In cooperation with other departments develop the product for the guest experience (depending on the property specifics)
• Develop and implement the SMM strategy for the properties (and venues)
• Create Monthly PR and Marketing report for ASO on the hotels activities
• Quarterly reporting to ASO about implementation of the Hotel Marketing plan
• Develop the yearly marketing plan for the F&B outlets and execute it

Sales support from Marketing:

• Create the Hotels presentation and Radisson Meetings Brochure for/in cooperation with the Sales team (ideally to create the presentation for each segment: Automoto, Pharma, Corporate, ect. based on their needs and expectations)
• Develop the sales brochure using the BAT tool
• Development and implementation of templates and tools for hotels (i.e. M&E proposal)
• Ensure update on all M&E sites and materials
• Develop and create the give aways for the sales, events ect.
• Work closely with National and Destination Tourism Organisation to ensure that our M&E promotions, listnings and other marketing communications are updated
• Local b2b partnership (ASO approval required);
• Marketing support of B2B focused sales activities and campaigns

PR-Manager responsibilites:

• Develop PR-plan for the year (incl. Strategy)
• Plan and execute press trips and media events
• Do research and gather material for news stories
• Seek opportunities for awareness building
• Write articles / press releases
• Distribute press/news releases (when approved by GM + ADPR)
• Liaison between media and spokesperson (GM)
• Initiate the cooperation with the journalists and bloggers to promote the property among the target audience
• Ensure participation in hotel and business events, prepare speakers for speeches
• Seek out and promote partnership programmes
• Manage crisis communications and prevent reputational risks during crises
• Conduct webinars and training sessions for the team on communications and PR

Digital Marketing Responsibilities:

• Analyze individual hotels Online/E-commerce performance (including Marketing Channels’ cost analysis) in order of identifying hotel specific opportunities and implementing necessary actions to maximize the Revenue
• Assist hotels team in planning and budgeting E-commerce Marketing activities; Adjust the activities and spends based on changes in business environment
• In conjunction with ASO team coordinate Search Engine Optimization (SEO), Search Engine Management (SEM = Paid Search) and Media ADs, review digital assets (Google My Business, TripAdvisor) and major Online placements to ensure the content is correct and optimal
• Initiate, create and perform (with an agency) Digital campaigns and activities aimed to drive BrandWeb profitability and traffic
• Analyze the results of E-promotions and campaigns
• In close collaboration with Area team focus on Online profitability

Content Management:

• Use BAT as the main source for marketing materials production
• Develop and constantly update collaterals and other marketing materials based on the guidelines and upon request from other departments (m&e, f&d etc) – confirm all ASO the final artwotk
• Conduct regular audits of hotel BrandWeb page to ensure the content is up-to-date ( updated images, text, links, translations, room descriptions and amenities, seasonality, ect)
• Conduct regular audits of OTAs, metas, bil and booking funnel to update content together with copy and photos (in cooperation with revenue manager)
• M&E Radisson Meetings Brand Standards/Brilliant Basics marketing/content related items implementation;
• Regular self-audit and timely update of M&E web-page, etc, all B2B client facing materials
• Update M&E assets based on the new Radisson Meetings brand guides
• Confirm all customer faced materials with ASO team
• Constant imagery updates on Ice Portal
• Prearrival content creation and update, if relevant
• Create SMM content plan, create content based on it, activities, boost posts, moderate comments
• Create and Maintain Congress center/Bar/Restaurants SMM accounts and webpages
• Make sure all the pictures are up-to-date and are based on the brand guidelines, all rooms categories have the appropriate pictures, or initiate the new photo shootings (before and during photo shooting develop a detailed brief, planning, timing and communicate with ALL stakeholders around the photoshoot incl. hotel operation, photographer, model agency etc)

Guest Experience

• Ensure that proper guest experience is provided following the brand standards
• Cooperate with operations and other department to ensure that all marketing materials are in place according to brand standards
• Make internal audit and ensure that the hotel is prepared for QPR

Online tools to have access to:

• Hotel profile on Google My Business
• Hotel profile on Yandex.Spravochnik
• Hotel profile on 2Gis
• Access to TripAdvisor
• Access to BAT and Ice Portal
• Access to Workfront
• Access to SMM accounts
• OTA extranets access
• Access to all content related tools is required;

Competencies & skills requirements

• Proven experience in a PR & Marketing, ideally within a hotel environment
• Ability to adapt to changing service environments
• Good leadership skills with a hands-on approach and lead-by-example work style
• Commitment to exceptional guest service with a passion for the hospitality industry
• Ability to find creative solutions, offering advice and recommendations
• Personal integrity, with the ability to work in an environment that demands excellence
• Strong communication and listening skills
• Ability to work collaboratively across functions and cultures
• Skilled with Microsoft Office software, especially in Power Point
• An open, positive and communicative personality

Ability to handle multiple challenging priorities and assignments

Minimum education: National academic qualifications

Minimum experience: 3+ years of relevant experience in Sales

Language skills: Very good command of written and spoken English