Старший бренд-менеджер (газированные напитки / Senior Brand Manager CSD)

Responsibilities:

• Marketing strategies and engagement platforms for CSD products and Innovations
• New product development including pack design, formulation, artwork approval, P&L management incl. COGS formulation
• Contribute to development of long-term and annual strategies and growth programs, co-lead of investment and innovation pipeline
• Initiate and manage brand research projects
• Monitoring and deep-dive analysis of brand performance data (market data, internal and sell-out data, consumer data, etc) to evaluate achievement vs. targets and to propose corrective measures and learning's for future development
• Brand AnM budget management and financial reporting
• Brand Visual Identity development in cooperation with Design team
• Constant consumer/marketing-related trend watching

Requirements:

• Recent 5 years experience in FMCG in marketing, brand management
• Product development experience: concept writing; consumer insights analysis; business case management, retail business specifics understanding
• Strong communication skills; ability to efficiently operate and achieve results thru teamwork
• Good analytical skills; high accuracy; ability to work with big amount of data
• Excellent time and project management skills; ability to prioritise tasks and engage other people to meet deadlines;
• High passion to brand building and marketing, constant search for new techniques/technologies to make work more efficient
• Good knowledge of advertising/design/cultural trends;
• Strong motivation to learn and gain marketing and beverage category expertise;
• English: advanced written and verbal
• Advanced MS Power Point; Excel skills; Photoshop/Illustrator (would be an advantage)
• Being ready to business trip