Lead Mobile User Acquisition Manager / Lead Mobile UA manager

Adapty makes it easier for mobile apps to implement in-app purchases and manage paywalls. We serve 7K apps, process $1B+ in-app subscriptions a year, and have been consistently growing for the last 2 years.

Our team consists of more than 60 committed and product-driven people who like challenging tasks. Top investors including 500 Startups, and Surface Ventures back us.

We have recently launched a new agency within Adapty, dedicated to assisting mobile apps with growth product management, performance marketing, creative production, and App Store optimization aimed at maximizing the app's capabilities and increasing their revenue.

Therefore, we are looking for a strong Lead Mobile UA Manager to drive user acquisition strategies for promoting mobile apps and managing a creative team. This individual will help us build long-lasting relationships with our customers.

In this role, you will…

• Manage the full cycle of advertising campaigns, including creating creatives, launching, and optimizing advertising campaigns.
• Be responsible for traffic acquisition through Apple Search Ads, Google Ads, and Facebook.
• Formulate and test hypotheses to identify growth opportunities in advertising campaign effectiveness.
• Analyze the efficiency of advertising campaigns and target audiences.
• Monitor budgets and results to meet objectives.
• Manage a team, including planning, setting KPIs and deadlines, and hiring new members.
• Meet with clients and participate in pre-sale calls.

You will be a great fit if…

• You have at least 5 years of experience in user acquisition for mobile apps.
• You deeply understand App Store algorithms and ASO.
• You are an expert in Facebook, Google, Unity, TikTok, and ASA.
• You are proficient in English and can easily communicate with coworkers and clients.
• You have managed budgets starting from $300,000 per month.
• You are an advanced user of Google Sheets and Excel, with strong analytical skills.

It’d be great if...

• You are familiar with web subscription user acquisition.
• You have managed a team and know how to boost their productivity.
• You have successful cases of building the user acquisition process for apps from scratch.

What you may expect from working with us…

• Motivated team with an awesome product, ready to accelerate our growth multiple times over. We are already on a great growth path, but your input can take us to the next level.
• Direct communication. we keep things simple and transparent, ensuring you focus on what matters most - getting things done.
• Fast-track impact. Get quick and clear feedback on your work from the market. Join us as we break into different markets and expand into other exciting opportunities.
• Flexible remote work. Work from anywhere with a schedule that fits your life.
• Benefits. We provide English lessons & sports reimbursement.

Hiring Process: HR Interview --> Interview with the Head of Customer's Growth -> Test Assignment -> Interview with the VP of Sales of Adapty