Purpose:
Build and grow E-commerce business capabilities in the Marketplaces channel based on best market analysis and insights.
Lead short-term and long-term E-commerce promo strategy at Marketplaces incl. Ozon, Yandex.Market, MegaMarket, Wildberries with close collaboration with digital and brand marketing teams within all therapy areas of Dr. Reddy’s portfolio.
Duties & Responsibilities:
- Develop promo strategy and drive execution at Marketplaces in line with brands’ needs and channel’s capabilities;
- Forecast and plan annual and monthly performance of Marketplaces in line with commercial and media KPIs: Revenue, ROI, Impressions, Conversions, CPM, CPC, CPA;
- Develop Joint Business Planning with Marketplaces;
- Negotiate with Marketplaces/Third parties for ensuring optimal level of products’ stock for promo launch and execution as well as negotiations in terms of trade conditions;
- Control products visibility and availability at Marketplaces;
- Lead post-promo analysis in assigned Marketplaces. Measure and report against commercial and media KPIs, ensure that revenue goals and budgets are met;
- Provide monthly, quarterly and annual performance marketing reports, that summarize activities, outcomes and planning for performance marketing, including insights and recommendations;
- Monitor competitors' activities in the E-commerce channel;
- Actively searches for best practices and ideas for re-applying in E-commerce;
- Work closely with Marketing and local/ HQ’s digital & E-commerce team to identify best practices and processes to manage Marketplaces channel and increase productivity;
- Work cross-functionally with Supply Chain, Finance, Market Research, BI, Legal&Compliance;
- Budget management.
Competencies & Experience:
- Strong experience in E-commerce strategy, Digital marketing and Digital analytics;
- Deep knowledge of the E-commerce, Trade marketing and Digital Marketing;
- Background in FMCG/OTC Corporations or/and Marketplaces/E-commerce agencies;
- Budget planning and management;
- Strong experience in managing marketing agencies to achieve a shared marketing objective;
- Good knowledge of web analytics tools;
- Very comfortable conducting relevant analysis by channel;
- Capability to transform analysis into concrete actions and suggestions for the team/company;
- Excellent presentation and communications skills, both written and verbal;
- Passion about E-commerce, curiosity on new and innovative ways to work with customers;
- Strong leadership skills, flexible team player;
- Fluent English.