Старший специалист по PR и маркетингу/Менеджер по PR и маркетингу

Our Marketing Manager will be responsible for:

Full scope of Marketing and PR activities and hotel support form marketing prospective, following marketing plan and ACCOR Brand standards

• Development and implementation of the annual marketing plan/strategy
• Initiate and lead the hotel activities in order to promote the main hotel USP’s / positioning all hotel services for the target audience
• Develop and implement the SMM and SEM strategy for the property (and outlets)
• Maximizes PR and external promotion of the hotel via social media platforms
• Write and distribute all press releases for property events, promotions, and outlets
• Content management
• Media positioning
• Manage photoshootings for seasonal promotions collateral and public relations purposes (for F&B advertising)
• Managing filming, advertising and other videoshooting request
• Develop and execute promotions campaign for rooms and conferences plus F&B, through relevant digital and social media channels
• Maintain a comprehensive list of local media contracts (also with bloggers)
• Verifies all collateral in accordance with Accor Brand book and standard guidelines
• Identify trends and insights, and optimize spend and performance based on the insights
• Designs leaflets and brochures both in print and digital to support S&M activities
• Together with DOSM organizing internal clients events (main responsible person)
• Coordinates special local marketing activities
• Contacts with ASO regarding regional marketing campaigns
• Maintains accurate marketing statistics and accounting records. Analysis of the effectiveness of the projects
• Together with eCommerce Director maintains hotel web page in connection with 3rd party providers, OTAs, social platforms
• Selecting and working with specialized agencies on videos, photography, 3d tours, collaterals
• Analysis of Competitors’ activities and benchmarking

Our Marketing Manager has the following qualifications:

• Higher professional education and at least 3 years of relevant experience in the similar position in other international Hotel chains
• Energizing, active and multitasking
• Proactive and action oriented with an attention to details
• Possesses excellent writing skills both in English and in Russian

Compensation & Benefits:

• Working in a 5* property, sole flagship Swissôtel brand in Moscow, international ACCOR chain (still represented in Russia)
• Registration according to the Labor of the Russian Federation
• Competitive salary with bonus plan
• Annual paid leave
• Medical insurance
• Meals in comfortable SwissBistro
• Comfortable office, experienced & friendly team
• Opportunities for professional and career growth
• Work within walking distance