Product Marketing Specialist

Job Background and Purpose:

GBSB Global Business School is looking for a Product Specialist who will be responsible for presenting our new programs or enhancing existing programs by communicating the product’s value to the prospective students.

Key Responsibilities:

- Manage a program portfolio of the school (BA, Master, MBA etc.)

- Create and keep updated information about programs on the website, brochures, and other promo materials.

- Produce engaging materials for admission officers (rollups, leaflets, etc.)

- Collaborate with various teams and staff members (design, content, acquisition, admissions) to gather the latest information and updates.

- Ensure the quality and consistency of all printed and digital materials.

- Monitor the efficiency of program pages and offer improvement ideas.

Requirements:

- Proven experience in Marketing or Communications at least 1 year

- English proficiency B2 +

- Basic knowledge of web analytics tools (Google Analytics and others)

- Keen eye for detail

- Analytical mind and strong quantitative skills

- Experience in education industry is a plus