GBSB Global Business School is looking for a Product Specialist who will be responsible for presenting our new programs or enhancing existing programs by communicating the product’s value to the prospective students.

Key Responsibilities:

Manage website content, together with a designer, copy writer and a web manager create pages, update existing information (texts, banners, pictures etc)
Work closely with SEO specialist to promote website traffic: update pages according to recommendations, write blog articles
Assist Head of Marketing in website redesign as a project manager
Produce engaging materials for admission officers (brochures, rollups, leaflets, etc.)
Collaborate with various teams and staff members (design, content, acquisition, admissions) to gather the latest information and updates.
Ensure the quality and consistency of all printed and digital materials.
Monitor the efficiency of program pages and offer improvement ideas.

Requirements:

Proven experience in Marketing or Communications at least 1 year
English proficiency B2 +
Basic knowledge of web analytics tools (Google Analytics and others)
Keen eye for detail
Analytical mind and strong quantitative skills
Experience in education industry is a plus

Marketing Specialist