Chief Marketing Officer (CMO)

About TAC: TAC is an EVM-compatible Layer 2 blockchain on TON, designed to bring EVM-based applications to every Telegram user and TON wallet holder.

Job Summary: As the CMO of TAC, you will be responsible for developing and executing a comprehensive Go-To-Market (GTM) strategy, with a particular focus on leveraging the extensive Telegram user base. You will lead the charge in driving brand awareness, user acquisition, and community engagement across various channels. The ideal candidate is a strategic thinker with a deep understanding of the blockchain and cryptocurrency landscape, and has a proven track record of building and scaling brands in the tech or blockchain industry.

Key Responsibilities:

1.GTM Strategy Development and Implementation:

• Develop and lead the execution of TAC's Go-To-Market (GTM) strategy to effectively launch and scale TAC's Layer 2 solution.

• Focus on the strategic use of Telegram, leveraging its large user base for community building, engagement, and user acquisition.

• Collaborate closely with product, biz dev, and development teams to align the GTM strategy with TAC's overall business objectives.

• Identify key market segments and tailor the GTM strategy to effectively reach and engage these audiences.

2. Marketing Strategy and Execution:

• Oversee the creation and execution of multi-channel marketing campaigns that align with TAC's GTM strategy.

• Utilize digital marketing, content marketing, social media, and influencer partnerships to drive user acquisition and engagement.

• Monitor and analyze campaign performance, adjusting strategies as needed to optimize outcomes and achieve KPIs.

3. Brand Development and Positioning:

• Define and communicate TAC's brand identity, ensuring consistent messaging across all channels.

• Position TAC as a leading Layer 2 solution on TON, highlighting our unique value propositions.

• Build and maintain relationships with key industry influencers, media, and partners to enhance brand visibility.

4. Community Management and Engagement:

• Build and nurture a vibrant community around TAC, with a strong emphasis on Telegram user base.

• Engage with community members, address their needs, and gather feedback to inform product development.

• Organize and participate in community events, webinars, and other engagement activities to build loyalty and advocacy.

5. User Acquisition and Growth:

• Develop and execute user acquisition strategies to drive adoption of TAC's platform and dApps.

• Identify and leverage growth opportunities within the TON ecosystem and broader blockchain space.

• Collaborate with the product and development teams to ensure a seamless user experience that drives engagement and retention.

6. Leadership and Team Management:

• Lead and mentor the marketing team, fostering a culture of creativity, collaboration, and high performance.

• Collaborate closely with the CEO, CTO, and other members of the leadership team to align marketing efforts with overall business objectives.

• Represent TAC at industry events, conferences, and public forums, serving as a key spokesperson for the brand.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
• Proven experience as a CMO, Head of Marketing, or similar leadership role within the blockchain, tech, or fintech industry.
• Strong understanding of L1/L2 blockchain projects and the processes required to launch a blockchain from scratch.
• Experience in developing and implementing successful GTM strategies, with a particular focus on Telegram as a marketing and community-building tool.
• Deep understanding of the blockchain and cryptocurrency space, with a particular focus on Layer 2 solutions.
• Strong track record of developing and executing successful marketing strategies that drive growth and brand recognition.
• Excellent communication, leadership, and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
• Passion for blockchain technology and a strong belief in the potential of decentralized networks.

What We Offer:

• Competitive salary and performance-based bonuses.
• Equity options and incentives aligned with company growth.
• Flexible working hours and remote work options.
• Opportunity to work on cutting-edge technology in the blockchain space.
• A dynamic and supportive work environment with opportunities for professional growth and development.