Lead Product Manager - Digital Marketing tools

Our Digital & Process Excellence team plays a critical role in enabling our strategy and business models with the right Digital & Technology backbone. From designing engagement platforms for our customers and partners, driving efficiency and quality in operations and expediting the research outcomes in our R&D – the team is tasked with bringing the thought leadership of leveraging technology for delivering business outcomes. The team, consisting of business consultants, product/program managers and technology architects, primarily operates as an internal consulting organization tasked with ensuring continuous process improvement and driving innovation.

Ready to join our exciting Digital Transformation journey?

As a part of the team you would create world class solutions to meet unmets needs of patients across the world. Our charter has the following priorities:

• Define and Digitize World Class, Agile processes across the organization
• Reimagine Dr. Reddy’s as a ‘platform-based’ organization
• Create Data as an asset that brings competitive advantage
• Create Digital solutions that help meet unmet needs of our customers and patients

We are looking for bright individuals who have passion for creating innovative business solutions leveraging appropriate and emerging digital technologies. Ideally candidates should have:

1. Domain Knowledge:

• Excellent Functional knowledge of Sales and Marketing in Pharmaceuticals, FMCG, E-commerce domain
• Exposure of Digital Engagement and products like CRM, CLM and KOL processes and solutions will be an added advantage

2. Digital Marketing Expertise:

• Experience in digital marketing with expertise in Omni-channel Marketing and consumer engagement and data platforms
• Experience working with Marketing Automation platforms – Salesforce, Oracle, Adobe and Digital Asset Manager.
• Knowledge of Google Tag Manager and Web Analytics tools (Google Analytics, dAobe Analytics, Yandex , Social Media Analytics etc.)
• Prior working knowledge of Social Media Engagement Tools such as Hootsuite, Brandwatch etc.
• Ability to define ROI metrics for brand campaigns as per campaign objectives
• Prior experience as Product Manager (UI/UX, Customer funnel, A/B testing etc.) would be an added advantage

3. Business Process Experience & Digital

• Ability to identify and leverage Best Practices and Digital Technology trends across Industries for Pharma business processes with focus on Sales & Marketing
• Capability to lead business process improvement engagements using Digital Technologies and allied change management
• Experience in automating Business processes especially Sales & Marketing processes using traditional and digital technologies like Mobility – Mobile Apps / Social Collaboration / Analytics / Cloud Computing / Big Data etc.
• Capability of creating Digital Technology enabled solutions addressing critical business needs

Key Responsibilities:

Candidates would be expected to lead independently /minimal supervision:

• Full ownership Marketing Technology, Automation and Analytics stack
• Understand and map business requirement & develop functional specifications for above Digital Initiatives
• Conceptualization & implementation of integration and data management solutions for
• Conceptualization of Adoption Methodology, Change Management and Benefit Realization
• Effectively manage projects with in schedule & budget in coordination with implementation partners
• Facilitate Ideation, Collaboration and Knowledge Management to enhance business value
• Ensure Business Process Improvement, Change Management and Benefit Realization to add Business Value

Technical Requirements: Sound knowledge of Digital Technologies, Business Process Management, Business Process Re-engineering and Improvements, Business Analysis, Project Management, Vendor Management

Educational Qualifications: MBA / Engineer (Sales & Marketing / Information Technology) from top B-schools/Engineering Institution. Agile Practitioner preferred. English - fluent (verbal & written)
Experience Required: Around 10-12 years of experience in Digital Sales & Marketing

Key Personal Attributes:

• Result oriented and with a work ethic of delivering on-time and in scope
• Strong interpersonal, consultative and management skills
• Good communication and interpersonal skills to manage multiple stakeholders within and without organization
• Business focused, customer & service minded and confident in advising, developing and articulating solutions