Senior Marketing Specialist (International AI Brand)

Company Overview:
MTLAB is an R&D company based in Dubai, developing the world’s first AI-driven solution that allows users to search, compare, navigate, and skip the lines in brick-and-mortar locations through AI interactions. Our mission is to create a seamless environment in retail stores, malls, airports, and hotels, enhancing the customer experience and setting a new standard for real-time business-customer interactions.

Role Summary:
We are looking for a creative and results-driven Marketing Specialist to lead our marketing efforts for our AI solution. You will work closely with the product and sales teams to craft compelling messaging, generate leads, and grow our brand in the market. This role is ideal for someone who is passionate about technology and has experience in retail or e-commerce marketing.

Key Responsibilities:
• Develop and execute multi-channel marketing campaigns to drive user acquisition and product awareness.
• Create and manage website content, ensuring it aligns with our brand and target audiences.
• Design and maintain landing pages tailored to different customer segments and personas.
• Produce high-quality promotional videos and presentations to support product launches and sales initiatives.
• Manage social media content creation and strategy to engage our audience and grow our online presence.
• Oversee digital marketing efforts, including SEO/SEM, social media, and email campaigns.
• Collaborate with sales and product teams to align marketing strategies with business goals.
• Analyze campaign performance and optimize marketing strategies for better ROI.
• Lead PR efforts, events, and collaborations to expand brand visibility.

Key Requirements:
• 5+ years of marketing experience in a high-tech, retail, or e-commerce environment.
• Proven track record of managing websites, landing pages, and digital content creation.
• Experience in creating promotional videos and presentations.
• Strong copywriting and content creation skills for social media and marketing materials.
• Experience with analytics tools (Google Analytics, SEMrush, etc.).
• Creative, innovative, and detail-oriented mindset.
• Excellent communication and project management skills.

Why MTLAB?
• Work with a world-class team, setting new benchmarks.
• Tackle global-scale, non-trivial challenges.
• Grow with unparalleled learning and advancement opportunities.
• Experience rapid career progression.
• Receive a competitive compensation package.

If this opportunity excites you, apply now to be part of our innovative journey.