1. Strategic Brand Management
- Analyze and strengthen the brand's positioning in the market.
- Conduct competitive analysis to identify opportunities and create strategies to differentiate the brand.
2. Product Development and Portfolio Management
- Manage Dalin’s product portfolio by analyzing market trends and consumer needs to guide new product development projects.
- Oversee the product lifecycle (launch, growth, maturity, and decline stages).
3. Marketing and Communication
- Design strategies and concepts for marketing campaigns (TV, digital, social media, outdoor, etc.).
- Ensure the creation of advertising and communication materials that uphold Dalin’s brand identity.
- Manage influencer and digital content strategies to increase the brand’s presence on social media.
4. Market Research and Data Analysis
- Measure brand perception, satisfaction, and awareness through consumer research and surveys.
- Analyze sales data to identify opportunities and risks.
- Continuously monitor competitors' pricing, promotion, and product strategies.
5. Sales and Distribution Support
- Collaborate with retail and e-commerce channels to enhance the brand's visibility.
- Support sales teams with promotional strategies and campaigns.
- Communicate with distributors and dealers to ensure adherence to brand standards.
6. Partnerships and Agency Management
- Manage project processes with creative agencies, media buying agencies, and other external partners.
- Ensure effective budget management to maximize project ROI (Return on Investment).
7. Reporting and Goal Tracking
- Prepare regular reports on brand performance (sales, P&L, marketing KPIs).
- Coordinate with teams to achieve annual and periodic objectives.
Required Skills and Qualifications
- Bachelor's degree in Marketing, Business Administration, Communication, or a related field.
- At least 2-3 years of experience in a similar role, preferably in the FMCG sector.
- Strategic thinking and data-driven decision-making skills.
- Strong communication, leadership, and project management abilities.
- Knowledge of digital marketing and social media trends.
- Expertise in budget management and analytical skills.