Product Marketing Manager (UK, London)

Job Title: Product Marketing Manager

Department: Marketing

Location: remote with further relocation to London, England

Guavapay is a global payments company on a mission to build a global financial ecosystem that empowers individuals and businesses to have more control over their financial lives.

We introduced MyGuava App and MyGuava Business App with the aim to simplify banking and financial services, making them more accessible and affordable for people around the world.

Guavapay continues to grow and innovate, we search for a talented and experienced Product Marketing Manager to help us drive the success of our recently launched payment application MyGuava.

In this role, you will have the opportunity to shape our product marketing strategy and work with a dynamic team of professionals to bring our product to market and drive its ongoing success.

We encourage applying only professionals who have a proven track record of driving successful product marketing initiatives and work experience in the fintech and finance landscape.

The Product Marketing Manager will be responsible for driving the success of our products by developing and executing effective marketing strategies that increase brand awareness, drive user acquisition, and grow revenue.

Responsibilities:

● Develop and execute product marketing plans across various channels, including on-site, digital and tv marketing that effectively communicate the value proposition of our products to our target customers.

● Develop and execute go-to-market strategies for our products, including positioning, messaging, and pricing ensuring that all marketing efforts are aligned with business objectives

● Conduct market research to understand customer needs, competitive landscape, and industry trends to imply the result in the further development of the application.

● Create compelling marketing content, such as product guides, case studies, and sales collateral

● Collaborate with product development, design, and sales teams to develop compelling product messaging, positioning, and value propositions.

● Plan and execute product launches, Analyze and report on product marketing performance metrics such as campaign effectiveness, product adoption rates, and customer feedback.

Qualifications:

● Strong understanding of payment processing and related technologies.

● Experience developing and executing go-to-market strategies for B2C and B2B products.

● Proven track of experience in product marketing in fintech and finance

● Strong analytical skills and experience using data to inform marketing decisions

● Excellent communication skills, both written and verbal

● Ability to collaborate effectively with cross-functional teams

● Proven track record of developing and executing successful marketing campaigns

● Experience with product launches and go-to-market strategies

● Ability to thrive in a fast-paced, dynamic environment

Required conditions for candidates:• Proficiency in English C1 - advanced, or Advanced; C2 - perfect, or Proficiency, not lower• Registration of a work visa by Guavapay Ltd• Relocation (moving) to London, UK

If you are a results-driven marketer with a passion for technology and who thrives in a collaborative, fast-paced environment, we'd love to have you on our team. Do not miss your chance!