Marketing Projects Leader

We’re looking for a team member who will be CC (Conventional Cigarettes) Marketing product projects leader and will lead products and digital projects to fulfill the statistical goals of the brand.

If you want to make your personal life-changing impact on consumers with new products and maximize Digital reach & engagement, there’s no better place!

Responsibilities:

• Hold product development projects according to the brand strategy (Market analysis, 360 launch, feedback collection);
• Manage digital deployment plan and KPI, considering communication plan by channels up to brand goals;
• Manage consumer database and control behavioral and attitudinal segmentation, suggest improvements;
• Work with agencies by providing clear scope, briefs, budgets and timeline to ensure the brand identity is successfully translated across all creative work;
• Provide analysis of brand performance (Nielsen, BI);
• Take part in brand research initiatives (Focus groups, interviews);
• Manage projects budget allocated with minimal deviations vs targets;
• Manage document flow with agencies.

Required:

• Marketing & Brand management experience 3+ years;
• Experience in brand awareness and in brand communications;
• Knowledge of digital tools & CRM (web, 1-2-1, social media, etc);
• Ability to formulate business cases and shift from general to specific;
• Skills of preparing presentations (PPT - fluent);
• Strong analytical and project management skills, creative innovative mind and entrepreneurial spirit, learning-on-the fly, attention to detail;
• Understanding of CC products, its roles based on cross-functional / commercial projects (as an advantage);
• Languages: English C1.

Conditions:

• Learning and development opportunities;
• Competitive salary;
• Corporate Pension plan;
• Life and disability insurance, voluntary medical insurance (inc. dental care and critical diseases);
• Additional paid day offs on personal event;
• Meal allowance;

FLEXIBIE WORK PROGRAM:

• Flexible working hours;
• Compressed Friday;

WELLBEING PROGRAMS:

• Multisport co-sponsoring program;
• Social and charity events;
• «Guest Talk» program – external speakers share best practices.