Digital Marketing Manager

Key Responsibilities and Duties:

• Social Presence: Oversee and refine our social media platforms, company website, crafting content that engages our audience and highlights our software offerings.

• Copywriting: Generate compelling marketing copy across various channels such as emails, social media, and ads, ensuring it aligns with our brand's tone and goals.

• Sales Funnels: Design and refine marketing funnels to effectively turn prospects into customers, with a keen eye on conversion rates and necessary adjustments.

• Marketing Campaigns: Initiate and manage marketing campaigns on Google, LinkedIn and Facebook to enhance brand visibility and attract leads, targeting profiles that match our ideal customers.

• Content Marketing: Develop and execute a content marketing strategy that educates, engages, and converts our target audience.

• SEO Strategy: Implement and oversee SEO tactics to boost our website's search engine ranking and organic reach.

• Market Analysis: Evaluate market trends, customer feedback, and the outcomes of marketing initiatives to guide strategic decisions, focusing on boosting client acquisition and conversion metrics.

• Marketing Department Leadership: Act as the foundational leader for our marketing efforts, setting up processes, benchmarks, and preparing the groundwork for a future marketing team.

Qualifications and Experience:

• Bachelor’s Degree in Marketing, Business, or related field: Essential for a strong foundation in marketing principles and practices.

• 1-2 Years of Experience in the Software Industry: Demonstrates familiarity with the unique aspects of marketing software products and services.

• Proven Track Record in Digital Marketing Campaigns: Experience with campaign planning, execution, and analysis, particularly within the software sector.

Skills and Competencies:

• Strategic Thinking: Ability to develop and implement long-term marketing strategies that align with company goals and market needs.

• Data Analysis: Skilled in using analytics tools to measure campaign performance, optimize strategies, and make data-driven decisions.

• Social Media Marketing & Paid Social Advertising: Experience in crafting and managing engaging social media campaigns and paid advertisements on Google Ads, LinkedIn, Facebook.

• Email Marketing: Knowledge of best practices in email marketing, including segmentation, personalization, A/B testing, and analytics.

• SEO & Paid Search (SEA): Proficiency in optimizing content for search engines and managing paid search advertising to increase traffic and conversions.

• Content Writing and Copywriting: Ability to produce compelling and effective marketing copy and content that engages and converts target audiences.

• Visual Marketing Skills: Basic understanding of design principles to collaborate effectively with design teams and ensure visually appealing marketing materials.

• Marketing Metrics Analysis: Mastery in tracking and interpreting key marketing metrics to inform strategic decisions.

• Funnel Optimization: Expertise in refining marketing funnels for enhanced customer conversion and retention.

• UX/CX Knowledge (Optional): Familiarity with user experience and customer experience best practices to ensure optimal engagement and conversion through marketing efforts.

• Generative AI Using (Optional): Experience in utilizing AI tools like ChatGPT for creative and efficient content creation.

• CRM and Retention Marketing: Skills in managing customer relationships and developing retention strategies to maximize customer lifetime value.

• Adaptability and Persistence: The capacity to adapt to industry changes and persist in finding creative solutions to marketing challenges.

• Teamwork and Collaboration: Ability to work effectively in a team environment, collaborating with other departments to achieve marketing and business objectives.

Working Conditions:

• Independent contractor (1099)

• 100% remote work

• Part-time (up to 20 hours per week) or full-time (up to 40 hours per week)

• Compensation based on hourly rate

• At least 1 online meeting per week

Compensation and Benefits:

• $2400/month ($15/hour)