Product Director, Hematology

Janssen, Pharmaceutical Companies of Johnson & Johnson Family of Companies is looking for a
Product Director, Hematology based in Moscow

Key responsibilities:

• Go-to-market strategy development and preparation to ensure adoption/implementation via sales force
• Build company understanding of customers and market, including patient pathway development.
• Develops customer/market knowledge: therapeutic and disease condition.
• Develop and implement annual marketing plans (in cooperation with Sales Manager/Team).
• Target audience identification and segmentation criteria development
• Mapping of key stakeholders, KOLs development plan preparation in collaboration with Medical Team.
• Development of professional relationships with targeted KOL's
• Cooperation with Market Access & Medical colleague to ensure optimal patient access for new products.
• Optimize marketing investment and implementation – Smart investment strategy
• Maintains budget with high forecast accuracy.
• Building diagnostic program for new product in line with key pain points of patient pathway.
• Provides marketing execution: brand message delivery, life cycle management, targeting, market delivery.
• Analyses: market research, scenario analysis, resource valuation, forecasting, metrics, sales analytics.

Qualifications:

• Higher education
• 5 years + of pharmaceutical industry experience (sales and marketing) with strong understanding of customer and market dynamics (preferable)
• 3+ years in RX product management in reimbursement channel within pharmaceutical industry
• Experience in orphan/oncology nosologies (preferable)
• Hands on marketing experience and proven success at both strategic and tactical level
• Proven success in building strong KOL and customer relationships
• Strong interpersonal skills and good communicator with ability to inspire/excite and connect with colleagues
• Structured/organized and productive - can juggle many projects at one time and priorities effectively
• Strong analytical skills
• Results Oriented
• Ambitious & Open minded /copes well with changes
• Competency in English as a must
• MS Office Advanced Skills